Fujifilm FinePix Z10fd (Blue)

Manufacturer: Fujifilm USA Part number: 15777206

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$179.99 at 2 online stores

CNET Editor rating:
3.0 stars Good
Average user rating: 4.5 stars out of 1 review

More product information:: Editors' review; User reviews; Specifications; Product series; Manufacturer info

Bottom Line:: Fuji's FinePix Z10fd might be the cutest sub-$200 snapshooter out there, but you can get better image quality from some other similarly priced cameras.

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CNET editors' review

Fujifilm FinePix Z10fd (Blue)

price range: $179.99

Reviewed by: Philip Ryan
Reviewed on: 12/03/2007

The good: Cute compact design; face detection; reasonable price.

The bad: Heavy lens distortion; so-so image quality; slow performance.

The bottom line: Fuji's FinePix Z10fd might be the cutest sub-$200 snapshooter out there, but you can get better image quality from some other similarly priced cameras.

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Any time an electronics manufacturer creates a product targeted at teenagers, I start to worry. Too often, it means a poorly performing product with a slick design and an inflated price tag. Fujifilm's new FinePix Z10fd, which is intended for the midteen to mid-20s market, certainly has a nice look with its bright colors, silver accents, and horizontally sliding lens cover. The rest of the specs are run-of-the-mill. The Z10fd includes a 7.2-megapixel CCD sensor, a 3x optical 38mm-to-114mm equivalent f/3.7-to-f/4.2 zoom lens, and a 2.5-inch LCD screen. However, given the camera's sub-$200 price tag, these unremarkable features come as no surprise.

If you're worried about complicated controls, don't be. The FinePix Z10fd's hard-button controls consist of two four-way rocker rings, a Menu/OK button inside the bottom of the two rings, a display button, and the shutter button. The sliding lens cover turns the camera on and off. The top of the two rings offers zoom controls, as well as access to face detection and playback modes. The bottom ring lets you activate the camera's ISO-boosting Picture Stabilization mode (you won't find optical or sensor shift stabilization here), as well as macro, flash, and self-timer modes.

Like a lot of Fuji's cameras, the Z10fd includes IR Simple high-speed infrared transmission capability. This lets you transfer images from the Z10fd to another IR Simple device. The only problem is that there aren't very many IR Simple-equipped devices out there.

I was able to transfer an image from the Z10fd to the Fuji FinePix F50fd, and it was a very quick and painless experience, except for the fact that it took me a minute to realize that the self-timer spot on the bottom control ring also activates IR Simple when in playback mode. The only indication of this is the IR Simple logo, but since it's not a very common logo, I almost missed it. In a Fuji dream world, where high-schoolers all tote Z10fd's in their pockets, IR Simple would be a nifty way to transfer images among friends.

As you may have guessed from its price, the Z10fd is a very automatic camera. It doesn't offer manual exposure controls or a choice of metering modes. Instead, you have to rely on exposure compensation if you want to tweak the decisions of the 256-zone metering system. That said, the meter does a good job, even in some tricky situations. In my field tests, it tended to preserve shadow detail, occasionally at the expense of highlight detail.

You do get some choices, though. There are seven white-balance options, though in our tests, the Z10fd's automatic white balance did an excellent job of neutralizing colors in all the different lighting situations we tried, including our extremely yellow tungsten hot lights. Of course, there are also 14 scene presets to deal with unusual shooting situations.

The camera also includes the original version of Fuji's face detection. Unlike version 2 of the company's face detection, the original version included in the Z10fd can't identify faces unless it can see two eyes on a person's face. That means it won't find people standing in profile, but in the right situations, it does find faces quickly and uses them to set focus and exposure.

In our lab's performance tests, the FinePix Z10fd was slow, but for its price range, it's really somewhat average. The camera took 2.3 seconds to start up and capture its first JPEG. Subsequent JPEGs took 2.3 seconds between shots with the flash turned off and 2.6 seconds with it turned on. Shutter lag measured a not-too-bad 0.7 second in our high-contrast test, but a not nearly as impressive 2.2 seconds in our low-contrast test. Those tests mimic bright and dim shooting conditions, respectively.

In our continuous shooting test, we were able to capture an unimpressive 0.6 frame per second in the camera's "long period" mode. Though that's exactly what Fuji claims in that mode, it's slower than some of the competition (see chart below for more details).

Image quality is good, but the noise reduction algorithm that Fuji uses to keep ISO noise under control takes a lot of sharpness away from the Z10fd's images. If you're not going to print your images larger than 4x6 inches, this shouldn't be a problem, but if you plan to print large, crop, or view images on your computer at full magnification, you'll notice that the Z10fd's images can be quite soft, especially at high ISOs.

I didn't notice much noise at the camera's lowest sensitivity of ISO 64, though even then, images aren't as sharp as I'd like to see from a 7.2-megapixel camera. By ISO 200, noise began to become apparent when viewing on screen, though it won't likely mar prints much.

By ISO 400, you'll probably notice some grain in prints, along with some drop in sharpness. When you get to ISO 800, sharpness basically goes out the window, though noise doesn't get completely out of hand. And at ISO 1,600, it gets even worse. I suggest staying with ISO 400 and below when shooting with the FinePix Z10fd and keeping the ISO as low as possible.

While the Fujifilm FinePix Z10fd is aggressively priced, there are other cameras out there that can deliver better image quality for about the same amount of money. Canon's Powershot SD1000, for example, has come down in price since it was introduced and now hovers around the same price as the Z10fd while delivering faster overall performance and better overall image quality.

The same can be said for Sony's Cyber-shot DSC-W55, or for a little more money, its bigger brother, the DSC-W80. Of course, none of these sport the Z10fd's cute design or dazzling array of colors, but I'd rather be dazzled by images I shoot with my camera instead of images of my camera.

Shooting speed (in seconds)
(Shorter bars indicate better performance)

Typical shot-to-shot time

Time to first shot

Shutter lag (typical)

Canon PowerShot SD1000

1.5

0.5

Sony Cyber-shot DSC-W80

1.7

1.2

0.5

Samsung S850

2.1

0.5

Fujifilm FinePix F10fd

2.3

0.7

Pentax Optio M40

3.3

3.1

0.9

Typical continuous-shooting speed (in frames per second)
(Longer bars indicate better performance)

Pentax Optio M40

1.8

Canon PowerShot SD1000

1.7

Sony Cyber-shot DSC-W80

1.3

Samsung S850

Fujifilm FinePix Z10fd

0.6

See pricing

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User reviews

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Average user rating: 4.5 stars out of 1 review
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9 stars

Make it a Fuji Moment

by AaronStephens on November 16, 2007

Pros: Small size, multi face detection, Super CCD

Cons: Slide cover for lens opens in your pocket depending on how you insert it

Summary: I am a big Fuji fan and have been for years. This is my 3rd Fuji camera, with this one the best yet. I always get so many compliments that ...

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Summary: I am a big Fuji fan and have been for years. This is my 3rd Fuji camera, with this one the best yet. I always get so many compliments that I am such a great photographer. The truth be told, I'm not that great, it's just my camera that is great. Skin tones are great, indoor low lit situations turn out awesome, and the natural lighting setting is terrific. It's a fantastic phone!

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Specifications

Manufacturer: Fujifilm USA
Part number: 15777206
Description: The FinePix Z10fd is a camera for teens and young adults who want something more individual than 'yet another silver camera'. The FinePix Z10fd is a slim, metal-bodied 7.2 megapixel digital camera that puts the fun back into photography. It's not just the design of the Z10fd that will appeal - the camera hosts in an impressive list of features designed to capture the imagination of the young across the world. Looks can be deceiving and this new camera from Fujifilm might be pretty, or even brash, but it has hidden depths too. Packed full of technological marvels that belie its diminutive size, the FinePix Z10fd promises fantastic photos, shot after shot. And its ultra-compact proportions mean it will fit into the most cramped of handbags or smallest of pockets, without ruining the lines of Saturday-night party clothes. The FinePix Z10fd has been designed specifically with users in their teens and twenties in mind. It boasts Fujifilm's acclaimed Face Detection technology, which will seek out faces in the darkness of a party to give perfectly focused and exposed pictures every time. An ISO 1600 option means pictures can be taken in the poor light of parties or gigs, with no need for flash, so preserving the atmosphere and producing much more flattering portraits.

General
Product Type Digital camera - Compact
Color Blue
Weight 3.9 oz
Width 3.6 in
Depth 0.7 in
Height 2.2 in
Main Features
Resolution 7.2 megapixels
Sensor resolution 7.2 megapixels
Optical Sensor Type CCD
Effective Sensor Resolution 7,200,000 pixels
Optical Sensor Size 1/2.5 in
Light Sensitivity ISO 200, ISO 800, ISO auto, ISO 400, ISO 1600, ISO 100, ISO 64
Digital Zoom 4.8 x
Shooting Modes Frame movie mode
Shooting Programs Landscape, Flower, Text, Natural light, Night mode, Sports mode, Snow, Party/indoor, Sunset, Auction, Natural light & with flash, Beach, Portrait mode, Museum
Max Shutter Speed 1/1000 sec
Min Shutter Speed 3 sec
Exposure Metering Multi-segment
Exposure Modes Automatic, Program
White Balance Automatic, Presets
White Balance Presets Shade, Fine, Incandescent, Fluorescent light (warm white), Fluorescent light (cool white), Fluorescent light (daylight)
Digital video format AVI
Still Image Format JPEG
Continuous Shooting Speed 1.4 frames per second=0.6 frames per second
Color support Color
Exposure Metering Zones 256
Face Detection Yes
TV Tuner None
Video Capture AVI - 320 x 240 - 96 sec - With 54MB built-in memory, AVI - 640 x 480 - 60 sec - With 54MB built-in memory
Memory / Storage
Flash Memory 54 MB Flash - Integrated
Integrated Memory 54 MB
Image Storage JPEG 2304 x 1728 : 55 - With 54MB built-in memory, JPEG 640 x 480 : 432 - With 54MB built-in memory, JPEG 1600 x 1200 : 88 - With 54MB built-in memory, Fine JPEG 3072 x 2304 : 15 - With 54MB built-in memory, JPEG 3072 x 2048 : 35 - With 54MB built-in memory, Normal JPEG 3072 x 2304 : 31 - With 54MB built-in memory
Flash memory 54 MB - Integrated
Supported Flash Memory MultiMediaCard, SD Memory Card, XD-Picture Card
Lens System
Type Zoom lens - 6.3 mm - 18.9 mm - F/3.7-4.2
Focal Length 6.3 mm - 18.9 mm
Lens Manufacturer Fujinon
Additional Features
Self Timer Yes
Self Timer Delay 10 sec, 2 sec
Additional Features USB 2.0 compatibility, Digital image rotation, Face detection, DPOF support, Audio recording, PictBridge support, Digital image stabilization, In-camera red-eye removal
Camera Flash
Effective Flash Range 1 ft - 13 ft
Type Built-in flash
Flash Modes Flash OFF mode, Fill-in mode, Slow synchro, Auto mode, Red-eye reduction
Red Eye Reduction Yes
Effective flash range 1 ft - 13 ft
Viewfinder
Viewfinder Type None
Display
Type LCD display - TFT active matrix - 2.5 in - Color
Mounting Built-in
Resolution 150,000 pixels
Digital Player (Recorder)
Type None

Microphone
Type Microphone - Built-in
Technology Electret condenser
Mode Mono
Connections
Connector Type 1 x Composite video/audio output, 1 x USB
Expansion Slot(s) 1 x SD Memory Card, 1 x XD-Picture Card
Lens Systems
Auto Focus TTL contrast detection
Type Zoom lens
Focal length 6.3 mm - 18.9 mm
Focal Length Equivalent to 35mm Camera 38 - 114 mm
Focus adjustment Automatic
Min Focus Range 23.6 in
Macro Focus Range 8-80cm
Lens Aperture F/3.7-4.2
Optical Zoom 3 x
Zoom Adjustment Motorized drive
Miscellaneous
Carrying Case None
Cables Included USB cable, A/V cable
Included Accessories Hand strap
Power
Power Device Battery charger - External
System Requirements for PC Connection
Operating system Apple Mac OS X 10.3.9, MS Windows ME, MS Windows Vista, MS Windows XP, MS Windows 2000, MS Windows 98 SE, Apple Mac OS X 10.4
Peripherals USB port, CD-ROM drive
Battery
Supported Battery 1 x Li-ion rechargeable battery ( Included )
Software
Type Drivers & Utilities, FinePix Viewer