Sony Bravia KDL-37XBR6

Manufacturer: Sony Part number: KD-L37XBR6

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Description:: Sony BRAVIA small XBR-Series LCD bring Full 1080p HD resolution down to smaller sizes as small as 37". Whether movies or gaming XBR represents the pinnacle of picture quality.

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CNET editors' blog post

By David Katzmaier, 06/05/08

Sony's KDL-XBR8 series LCDs feature LED backlights.

(Credit: Sony)

This spring Sony released its mainstream Bravia LCD models, namely the 15-odd HDTVs announced at CES, and we've already reviewed two of them: the 32-inch KDL-32M4000 and the 46-inch KDL-46W4100. Today the company follows up by announcing the bulk of its high-end XBR-branded sets, which will be more expensive and offer a few key step-up features when they hit stores this fall. The main addition of note is an LED backlight, which is finally trickling down from the company's 2005 Qualia model and the $30K KDL-70XBR3. Below you'll find information on all of the new XBR-branded Bravia sets, from least to most expensive, and before you ask, no, Sony hasn't announced pricing.

Sony KDL-XBR6 series

The XBR6 series has updated styling in larger screen sizes, and the silver speaker grille can be swapped out for another color.

(Credit: Sony)

The bottom of the XBR family in 2008 consists of five XBR6 models, and you can already buy the two smallest sizes in stores. The 32- and 37-inch XBR6 sets have different styling compared to their newly announced larger cousins, however, such as the 40-inch model pictured above, with its bottom-mounted speaker suspended from a pane of glass. These smaller two sets also lack the MotionFlow dejudder processing and TV Guide Onscreen (we originally indicated that the smaller models also have MotionFlow, but that isn't the case).

The larger three sizes in the series, available in 40, 46 and 52-inch sizes, have the same MotionFlow dejudder processing and 120Hz refresh rate found on the KDL-46W4100, along with that model's TV Guide onscreen EPG and graphically intense menu system. They also include a USB port for music and photo playback; for the latter the company includes an Ethernet port on the back (no word on whether it will allow firmware updates) that can communicate with DLNA-compliant networked PCs to display digital photos on the big screen.

Four HDMI inputs are also standard. One step-up feature over the non-XBR models is the ability to swap out the silver speaker grille for another color "including silver, red, brown, and gold" according to the press release. Optional colorful grilles are available on all XBR models aside from the 32- and 37-inchers below; the XBR6 models ship with silver grilles while the XBR7 and XBR8 sets come with black.

Models

Key features of the Sony KDL-XBR6 series

1080p native resolution
120Hz refresh rate with dejudder processing (40-inch and larger only)
TV Guide onscreen EPG (40-inch and larger only)
optional colored speaker grille (40-inch and larger only)

Sony KDL-XBR7 series

The XBR7 series is available in 40- and 70-inch sizes.

(Credit: Sony)

The other two series in Sony's XBR lineup include just two models apiece, and the less expensive (but still, we're sure, damn expensive) XBR7 series has a modest 40-inch model and a gigantic 70-incher. Both have a fluorescent backlight as opposed to the LED one found on the XBR8 series, and step-up features over the XBR6 models include an RS-232 port for custom installers (yawn) and--potentially slightly more exciting--improved video processing, according to the company. "The KDL-70XBR7 features BRAVIA ENGINE 2 Pro digital video processing, while the KDL-40XBR7 offers BRAVIA ENGINE 2 EX." How much of a difference these processors make is a question that will just have to wait.

Models (suggested retail prices)

Sony KDL-40XBR7 ($TBD)
Sony KDL-70XBR7 ($TBD)

Step-up features of the Sony KDL-XBR7 series

RS-232 port
Bravia Engine video processing

Sony KDL-XBR8 series

The highest-end series of Sony's 2008 Bravia LCDs has a pair of screen sizes, both of which are blessed by an LED backlight. Using light-emitting diodes should result in improved black-level performance, if our experience with the LED-powered Samsung LN-T4681F is any indication. Like Samsung, Sony uses a "local dimming" scheme to turn off unused parts of the backlight, and although it resulted in some blooming around bright objects on the 81F we tested, perhaps Sony has made some improvements. We're also curious to see how the backlight holds up when seen from off-angle, which was another weakness we saw on the Samsung.

Models

Sony KDL-46XBR8 ($TBD)
Sony KDL-55XBR8 ($TBD)

Step-up features of the Sony KDL-XBR8 series

LED backlight

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User reviews

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Average user rating: 4.0 stars out of 3 reviews
My rating: 0 stars

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9 stars

One of the best 37 inch LCD's out

by BBY127 on June 24, 2008

Pros: HD and 1080P looks both natural and superb, Non-HD cleaned up well, Sound is excellent

Cons: Cinemotion may have to be turned down

Summary: Sony did a nice job to throw their hat into the ring within the 37-inch category. This XBR set continues the reputation that Sony is one of the elite LCD ...

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Summary: Sony did a nice job to throw their hat into the ring within the 37-inch category. This XBR set continues the reputation that Sony is one of the elite LCD companies. If you are not running a surround sound system, the XBR6's speakers does a nice job. For new HDTV owners, the menu is very easy to navigate. Also, the XBR6 looks great right out of the box, does need to be tweaked a little, however I'll be having the picture Calibrated in a couple weeks. Hope this helps.

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2 out of 2 users found this user opinion helpful.
9 stars

Extremely happy with the TV so far

by larryjenUS on June 10, 2008

Pros: Picture quality, HD reproduction, HDMI communication.

Cons: None so far

Summary: I am quite happy with this television. I previously had a 32 inch CRT that supported 1080i, but wanted to upgrade to a smaller and lighter footprint of a TV ...

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Summary: I am quite happy with this television. I previously had a 32 inch CRT that supported 1080i, but wanted to upgrade to a smaller and lighter footprint of a TV as will as 1080p support for my Playstation3. Set-up was easy and it communicates well with my receiver (it should it's a Sony ES 5300). Reception is great with the exception of a number of cable channels that are not really digital (FOX Soccer Channel and Tennis Channel for example). HD channels are coming in great and Blu-Ray is fantastic. I've only had it for two weeks but I consider it a good purchase.

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2 out of 2 users found this user opinion helpful.
8 stars

Very Nice Set

by Germaniabeanie on July 4, 2008

Pros: Light weight, East setup, 3 HDMI inputs

Cons: Panel Edges reflect Sunlight

Summary: This was a replacement for an 37" Plasma that died. The older one reflected sunlight and was like a mirror, so we had to shut shades. This new one has ...

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Summary: This was a replacement for an 37" Plasma that died. The older one reflected sunlight and was like a mirror, so we had to shut shades. This new one has a non reflective screen, however the frame around the set is black plastic and reflects whatever is behind you. We wish it would of had a flat black edge. CNET said it does not have a TV guide built in, however this one does for some reason. It also has the jacks for Sony's new box available soon. We hooked up a DVD player and everything came out pink. After checking and changing cables, we called Sony support, and they said to reset the TV. We did and everything came out perfect. Their is some blurring during fast moving scenes, and when watching regular or HD tv, you get several different size boxes, depending on what is being broadcast. We had the Direct TV box on 1080 and lost some of the broadcast picture, so changed it back to 720 and it worked good and the resolution was better. Their is minimal loss of picture brightness from the sides, but we have a platform who's top turns, so we just turn it. Our original intention was to watch TV without reflection, and the screen works fine, however now must deal with the reflective screen edge. We also have a smaller 26" Sony in the next room, and have noticed that using the remote on one sometimes does the same thing on this new on.
All in all, a fine TV so far for the price. The older Plasma cost 5K, and this one was only $1400.

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1 out of 1 users found this user opinion helpful.

Showing opinion 1 to 3 out of 3

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Specifications

Manufacturer: Sony
Part number: KD-L37XBR6
Description: Sony BRAVIA small XBR-Series LCD bring Full 1080p HD resolution down to smaller sizes as small as 37". Whether movies or gaming XBR represents the pinnacle of picture quality.

General
Product Type 37 in LCD TV
Series BRAVIA
Digital Television Certification HDTV
TV Tuner 1x digital, 1x analog
Video Interface HDMI, Component, SCART, S-Video, Composite
PC Interface VGA (HD-15)
Dimensions Without stand
Width 36.2 in
Depth 4.3 in
Height 24 in
Weight 39.7 lbs
Enclosure Color Gloss piano black
Display
Diagonal Size 37 in - Widescreen
Technology TFT active matrix
Resolution 1920 x 1080
Display Format 1080p (FullHD)
Image Aspect Ratio 16:9
Image Contrast Ratio 2500:1
Dynamic Contrast Ratio 25000:1
Progressive Scan Progressive scanning (line doubling)
Widescreen Modes Zoom, Wide Zoom, Auto Wide, Stretch
Display Menu Language Spanish, English, French
Comb Filter 3D digital
V-Chip Control Yes
Color Temperature Control Yes (Warm1/Warm2/Neutral/Cool)
Picture Adjustment Standard/Cinema/Vivid/Photo
Additional Features Parental control, On-screen menu, Contrast enhancer, 3:2 pull down compensation, Photo TV HD, V-Chip, Channel labeling, Game mode, Digital MPEG Noise Reduction Circuit
TV Tuner
Analog TV Tuner NTSC
Multi-channel Preview Picture-and-picture (PAP), Picture-in-picture (PIP)
Reception System NTSC-M
Stereo Reception System MTS
Channel Coverage Cable:1-135, DTV:2-69, UHF:2-69, DTV:1-135
Digital TV Tuner
Digital TV Tuner QAM, ATSC, 8-VSB
Video Features
HDTV Ready Yes
Input Video Formats 1080p, 480p, 480i, 1080i, 720p
Electronic Program Guide TV Guide On Screen
Parental Channel Lock Yes
Closed Caption Capability Yes
Remote Control
Remote Control Remote control - Infrared
Audio System
Sound Output Mode Stereo
Surround Mode Yes
Sound Effects S-FORCE Front Surround Sound
Audio Controls Bass, Balance, Sound mode
Speakers Included 2 speakers
Output Power / Total 20 Watt
Additional Features Auto volume adjustment, Voice Zoom
Speaker(s) 2 x Right/left channel speaker - Built-in - 10 Watt

Connections
Connector Type 1 x HDMI ( 19 pin HDMI Type A ) - Side, 1 x Serial - Rear, 1 x Audio line-out ( RCA phono x 2 ) - Rear, 2 x Component video input ( RCA phono x 3 ) - Rear, 1 x Audio line-in ( Mini-phone stereo 3.5 mm ) - Rear, 1 x VGA input ( 15 pin HD D-Sub (HD-15) ) - Rear, 2 x Composite video/audio input ( RCA phono x 3 ) - Rear, 1 x Digital audio output (optical) ( TOSLINK ) - Rear, 3 x Audio line-in ( RCA phono x 2 ) - Rear, 3 x HDMI ( 19 pin HDMI Type A ) - Rear, 1 x Composite video/audio input ( RCA phono x 3 ) - Side, 1 x S-Video input ( 4 pin mini-DIN ) - Rear
Stands & Mounts
Stand Included Yes
Stand Design Tabletop
Flat Panel Mount Interface 300 x 300 mm
Input Device
Type Remote control
Miscellaneous
Antenna None
Power
Power Device Power supply - Internal
Power AC 120/230 V
Power Consumption Stand by / Sleep 0.1 Watt
Power Consumption Operational 200 Watt
Battery None
Manufacturer Warranty
Service & Support 1 year warranty
Service & Support Details Limited warranty - Parts and labor - 1 year
Dimensions & Weight Details
Dimensions & Weight Details Panel without stand - 36.2 in x 4.3 in x 24 in x 39.7 lbs, Panel with stand - 36.2 in x 11 in x 25.6 in x 46.3 lbs

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Sony Bravia KDL-37XBR6

Where to buy

CNET editors' blog post

User reviews

Submit your review

Specifications

General

Display

TV Tuner

Digital TV Tuner

Video Features

Remote Control

Audio System

Connections

Stands & Mounts

Input Device

Miscellaneous

Power

Manufacturer Warranty

Dimensions & Weight Details

Product series